Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from Unicef: In many other countries you would now be mutilated! Help the victims of landmines!
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The idea was to demonstrate how Luxaflex Venetian blinds give you a complete privacy. So billboards with rotating panels were dressed to look like windows with Venetian blinds. People walking by were surprised to catch a glimpse of some intimate bedroom activity, before the blinds shut.
